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We love the Fat Face story, because it starts with two guys making it up as they go along. Back in the late 80s, founders Jules Leaver and Tim Slade were buddies living in the French ski resort of Val d'Isere, and they were short on funds.
So they started selling t-shirts out of a camper van. Things snowballed (sorry) and a few years later they were opening a UK store in Fulham, West London, and launching a mail order catalogue, as well as clothing ranges for women and kids.
Before they knew it, they had a business worth millions, and outlets around the country. Today you can shop the whole Fat Face range online, with simple search filters, regular sales and offers, free returns and even a few lifestyle bits and bobs thrown in for good measure. Let's take a closer look…
As the origin story suggests, Fat Face has a certain vibe. It's relaxed, energetic and sporty, and its clothes are designed for folks who love going outdoors, having adventures and maybe even getting a bit mucky.
You can see yourself playing cricket on the beach in Fat Face's shorts and t-shirts, or slipping on its jumpers and coats as the sun sets over a festival campsite. You won't find gaudy, showy looks here, and you won't find high prices either – just affordable, laid-back pieces you'll wear time and again.
In its very early days, Fat Face was principally a guy thing (or rather a unisex thing, since anyone can wear a t-shirt). But specific women's clothing lines arrived on the scene soon afterwards, and today dresses are one of the brand's most popular categories.
If you're thinking that outdoorsy vibe plus dress equals summer outfits only, think again. Yes, there are loads of floaty, colourful styles you'll want to rock at garden parties and al fresco lunches, but you'll also find heavier denim dresses and long maxis that work in the colder months. Try pairing them with a heavy cardy or a coat and some chunky boots.
Browse the Kids section for comfortable, stylish gear that's perfect for active little ones. It's all about layering here – start with a cute tee, then keep them cosy with patterned jumpers, fleeces or zip-up hoodies that can come off once they've started running around (three, two, one…).
Fat Face goes all-in on the family vibe, and has even partnered with family-friendly festival Camp Bestival in the past, creating special collections that align with the event's fancy dress themes. So if you want to buy from a brand that cares about helping children have fun as well as helping them look cool, you're in the right place.
So you've picked out the right clothes for your adventure. Now what about the rest of the outfit? Start with Fat Face's range of stylish, hard-wearing bags, including canvas holdalls and backpacks that'll keep your gear safe when you travel, and roomy leather handbags to hold all your essentials on a big day out.
Off to an outdoor gig? Go for a lighter cross-body bag – enough for your wallet or purse, your tickets and maybe a water bottle (reusable, please – Fat Face is big on sustainability too). And if you're expecting sunshine, the Accessories section also has loads of affordable, funky sunglasses, plus hats that range from woven trilbies to classic canvas baseball caps.
Fat Face isn't really about budget clothing, but we'd definitely file it under 'affordable' – given the distinctive look and recognisable brand, it's almost a surprise to be paying fairly standard high-street rates. Following the brand online gives you the chance to pay even less, with instant access to sale items and multi-buy deals.
You'll usually find current deals under the Featured section of the Men and Women menus. For early tip-offs on upcoming sales, try signing up to Fat Face's newsletter or following its social media feeds. If you do buy sale and special offer items, remember that they might not be eligible for cashback – check the T&Cs before you check out.
While most fashion brands have fashion inspiration and suggested looks, Fat Face goes a bit further. On its blog you'll find articles about travel, festivals and generally making the most of your free time – which is very much what the brand is all about. Of course there's fash content too, with stories about new product lines and new initiatives (last time we visited Fat Face had been working with Graduate Fashion Week to run a competition for young designers, which is pretty cool).
So what about the Fat Face shopping experience? Well, the usual style, size and colour filters are all present and correct, helping you drill down into the product ranges to find what you want. But it's the product pages themselves we like best. There are big, high-res images – both with and without models – that you can zoom in on to get a feel for the stitching and material. You'll also see colour options, care instructions and delivery options, so you'll know exactly what's what before you buy.
For even more detail, check out the user reviews, which include an overall rating and a 'fit' rating that indicates whether the garment is true to size or comes up a little loose or tight (the Fat Face Size Guide is helpful here too – you can find that in the Customer Services section).
Not sure whether you want to buy? Just add the item to your favourites list and return to it later; and even if you do buy it and don't like it, the free returns policy has you covered. As long as you return it in its original condition within 30 days, you can send it back to Fat Face with no charge.
If you've read this far, you probably have some ideas about what you'd like to buy already. For anyone who hasn't, we've pulled together a couple of suggestions…
When Fat Face produced a rundown of its most iconic garments for its 30th birthday, it put the Airlie at number one. It has been around for decades, and is arguably Fat Face's most famous garment (for guys, at least) – so if you're only going to buy one thing, this all-conquering jumper should probably be it.
The classic version comes in a washed navy colour, with heavy stitching and contrasting seams, but there are loads of variations, including Breton stripes, home nations colours, and even kids' versions.
We think of Fat Face as an outdoorsy brand, so we were surprised to see how popular its around-the-house collections are. On reflection, it makes sense; after a day of adventuring, what's better than sinking into a bath and relaxing in your pyjamas or dressing gown?
This isn't a core range, so it changes regularly and is worth keeping a close eye on – in the past we've also seen Fat Face do slippers, including some cute character designs for kids. Oh, and it's also worth checking out the Accessories section, where you'll often find candles, creams and body washes to help you make the most of that bath.
If you're already a Fat Face fan, you need the New In section. It does exactly what the name suggests, giving you a first look at new styles – and depending on where you live, they might not be available at your local high street store yet.
As ever, there are style, size and colour filters to help you explore the range, and you can get more details of up-and-coming pieces and collections through the email and social media channels. Our tip: head to New In around change-of-season time, so you can stock up on good stuff for the coming summer or winter.
There's a limit to how many adventures you can have barefoot. So get yourself properly kitted out for hills, beaches and campsites in the Footwear section. As you'd imagine, boots are biggie here, and range from light ankle-high styles to tall wellies and sturdy, waterproof jobs for winter.
Unusually for Fat Face, you'll find a few other brands here too – notably Sorel and Timberland, both of whom are legit boot royalty. Need something lighter? Browse the full range of shoes, including canvas trainers for everyday wear and sandals and flip-flops for summer fun.
We've already mentioned the Accessories section a few times, but it's worth returning to it as a place to pick up gifts. Those canvas and leather bags make a great main present, and if you want something smaller there are scarves, hats, wallets and some affordable, informal jewellery.
The beauty of all this stuff is that it has a Fat Face vibe without the sizing worries that come with gifting clothes or shoes. And if you want to move away from fashion altogether, check out the curated range of bath products and even books (think colourful coffee-table volumes on walking, outdoor cooking and travel).
Still drawing a blank? You can pick up Fat Face gift cards in multiples of £10 – but check the T&Cs for these, as they might not be eligible for cashback.
We've covered Fat Face's key collections and thrown in a few shopping ideas, so hopefully you're ready to get going. If there's anything else you want to know, you might find the answer in our FAQs below…
Fat Face has regular sales and offers, including big seasonal sales. We won't know in advance when they start, so the best people to ask are Fat Face themselves – email and social media subscribers usually hear first!
There's no hard-and-fast rule here. You can get a general feel for the range by checking the Size Guide, but fit varies from garment to garment – so your best bet is to look at the user reviews on the product page of what you want to buy. They usually include a fit rating that indicates whether the garment is 'true to size' or a little larger or smaller than you might expect.
Fat Face has shops up and down the country. You can find your nearest by using the store locator on the website, which will also give you details of the store's contact number and opening hours. If you do decide to shop in-store, remember you won't be able to earn cashback on your purchases. You need to shop online through our offer links for your cashback to track.
The majority owner is Bridgepoint Capital, a private equity group. But at time of writing, co-founders Jules Leaver and Tim Slade still own small stakes in the company, and another small stake is owned by the company's staff.
Standard delivery takes 2-4 working days, and collect-in-store takes 4-6 working days. Both can be a little longer during sales. There's also a next day service, which will get goods to you the following day as long as you buy before a certain time. Check the website for full delivery details.
Yes. Collect-in-store is free on all orders, and standard delivery is free on orders over a certain value. For orders below that value there is a small charge. You can also pay a little extra for next day delivery.
Want more fashion offers? Try Spanish clothing brand Desigual, whose bold colours and patterns are an interesting contrast to Fat Face's more relaxed style. And for good-quality basics, don't forget good old Marks & Spencer.
Even though we do our best to keep the information on this page up-to-date, it may be out of date from time to time.