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First Choice Cashback & Deals

Save money whilst shopping with First Choice cashback and deals! Simply click get cashback, shop as normal and earn rewards in your Quidco account.

About First Choice

We’re First Choice – the holiday company that helps you pick the trip you really want. Using our years of experience, we bring together all the options you could want in a holiday. Sun, sea and sand, or adventure, culture, and nature. Wildlife or nightlife, plane or train, laidback breaks or active escapes – we’ve got you covered. You can pick from almost 200 destinations in over 60 countries across Europe, the Middle East, Africa, South-East Asia, and Central America.

Of course, it’s not just about where you go but what you do. We’ve looked for the best accommodation, activities, and experiences from beachfront to mountain-top and everything in between, to make sure you can see the best of what every place has to offer. With only great choices to hand, it’s time for you to get picky.


  • Discounts
  • Terms & Conditions
Last updated Sep. 15, 2023



Up to 3% cashback

Pick a last-minute deal from £275

View terms > | Expires in 4 days
View terms > Expires in 4 days



3% cashback

for Greece package holiday departing 01 May 2024 - 31 October 2024


1.5% cashback

for Greece package holiday departing 01 May 2024 - 31 October 2024 when you use a Quidco voucher code


0.75% cashback

for all other package bookings


0.37% cashback

for all other package bookings where a Quidco voucher code is used

offers with cashback


Up to 3% cashback

Book selected holidays for 1 May - 31 October 2024 from £30 per person, with no added fees

View terms >
View terms >

Up to 3% cashback

Save £100 on Lakes and Mountains trips

View terms > | Expires in 9 days
View terms > Expires in 9 days

Up to 3% cashback

Egypt holidays fit for a pharaoh from £599

View terms > | Expires in 9 days
View terms > Expires in 9 days

Up to 3% cashback

Pick a last-minute deal from £275

View terms > | Expires in 4 days
View terms > Expires in 4 days

Up to 3% cashback

Lock in that big family holiday with holidays from £511 per person

View terms >
View terms >

Up to 3% cashback

Corfu holidays from £245 per person

View terms > | Expires in 9 days
View terms > Expires in 9 days

When will I get my cashback?

  • Purchase
  • Tracked in
    <Less than 24 hours
  • Pays within
    8-12 weeks

Cashback do's and don'ts


  • Cashback is not paid on VAT, delivery charges and any other additional fees, occasionally some may pay cashback on the full basket amount. When a minimum spend threshold is required to be eligible for cashback, retailers do not count VAT and fees in the total spend amount
  • Cashback can be earned simply by clicking through to the merchant and shopping as normal
  • Cashback is available on genuine, tracked purchases completed immediately and wholly online
  • Purchases at this merchant should appear as pending within 24 hours. They will remain at this status until the merchant confirms the purchase is eligible for cashback. Once this happens your purchase will reach the ‘confirmed’ status on your account
  • Most transactions from merchants track successfully, occasionally a transaction may not get reported. If you believe this to be the case, please submit a "Missing Cashback" claim within 45 days of the transaction.
  • Cashback may initially track at a lower or higher rate and update to the correct rate on confirmation
  • Cashback is not issued by the merchant. If you have any queries regarding cashback or payments, please contact Quidco Customer Support directly and not the merchant
  • Even though we do our best to keep the information on this page up to date, it may be out of date from time to time.
  • If you purchase products across multiple cashback rates in one session, the lowest rate will track against the full 'basket' amount
  • Cashback will only track if the merchant can track your purchase to us. This means that you must click the 'Get Cashback link', go straight through to the merchant website and make the purchase in the same session without exiting your internet browser
  • The merchant reserves all rights to take action (including legal action) as is considered necessary in its sole discretion in order to prevent or redress any fraudulent or otherwise unlawful use of their website
  • The cashback offered is only available as shown at the time and the merchant reserves the right to withdraw their offering at any time
  • Cashback rates are subject to change and may increase or decrease at any time
  • Cashback will only confirm on average 6 - 12 weeks after the stay is completed


  • If you apply an additional discount that reduces your overall purchase price, this may cause your cashback to be declined or reduced eg Voucher codes, student discount, staff discount
  • If you pay for your purchase using gift card
  • If you purchase a gift card & gift vouchers
  • If your purchase is not fully completed online
  • If your purchase is completed over the telephone
  • If you participate in any other offer/ promotion that is not covered in the retailer Cashback rates
  • If you obtain a quote through Quidco and purchase through a Price Comparison Site
  • If you obtain a quote through a Price Comparison Site and purchase through Quidco
  • If you obtain a quote through First Choice and purchase through Quidco

Helpful Information

Shopping First Choice

Why book with First Choice?

First Choice was founded in 1973, except it was called something entirely different back then. It was known as Owners Abroad, and operated principally as a travel agent. In 1987, however, it launched its own charter airline, Air 2000, marking the start of an impressive period of expansion. Highlights over the years include a rebrand in 1994 – as First Choice – a website launch in 1998 and a huge merger with TUI in 2007.

In 2011, with a renewed sense of purpose, First Choice decided to focus entirely on all-inclusive holidays. The mission? To help holidaymakers like you plan, book and enjoy an amazing holiday without having to deal with the usual stresses. From flights and hotels to meals and activities, with First Choice everything is covered. All that’s required from you is to have a good time! And, as an added bonus, book through Quidco and you could earn cashback, getting an even better deal on an already great deal.

Perfect for families

Whether you’re travelling with little ones, teenagers or a mix of the two, First Choice knows how important it is to find a deal that will please everyone. In the first instance, being a dedicated all-inclusive holiday provider means that its packages are already very family-friendly.

Secondly, it has a number of distinctive collections designed with families in mind. Holiday Villages, for example, has deals at resorts that are packed with daytime activities and early evening entertainment for all ages, while SplashWorld provide packages with unlimited on-site or nearby access to waterparks. Keep an eye out for deals with free child places. You can either add this as a filter or use First Choice’s special tool from the get-go and bag yourself an exceptional bargain. And if you click through one of the links on this page, you can earn cashback, too.

And it’s great for just adults, too

While many of the family-friendly packages include activities and facilities for mums and dads, First Choice also provide specific adult-only holidays. So, if you’re looking to enjoy a romantic getaway with your other half, or spend some quality time with friends in sunnier climes, there’s an escape with your name on it – all-inclusive, of course.

Take a splash in a pool. Unwind with a massage. Enjoy a sophisticated evening meal. Whatever your interests, whatever you’re keen on doing, First Choice allows you to customise your results so that you’re left with a holiday that’s nothing short of perfect. If you’re looking to splash the cash, or celebrate a special occasion, consider its luxury Premier holiday offering. Expect quiet, calm and style in equal measure.

Pick from a huge range of deals

Like a deal? You’ll like First Choice. The travel operator has plenty of them, including cheap last-minute deals, budget short breaks, bargain long-haul trips and low-cost destination-specific packages. And, best of all, because all of the holidays are all-inclusive, you’re getting even better value for money. Some even include free child places.

They’re easy to find, too. On First Choice’s homepage, you’ll find a ‘deals’ tab where the main nav menu is. Click through and you’ll land on a page dedicated to holiday deals that are a steal. The hardest part, no doubt, will be picking just one package! Please remember to check the T&Cs on this page to ensure your cashback tracks correctly.

Travel the world

From family favourites to more obscure destinations, First Choice offers all-inclusive holidays to over 80 destinations around the world. You can find top deals in 30 countries in Europe, Africa, Asia, the Americas and the Caribbean. Wherever you eventually settle on, what’s certainly guaranteed is that your all-inclusive deal will have you experiencing your destination to the fullest. With everything paid for upfront, all that’s left to do is enjoy yourself!

For inspirational guides

If you’re certain that your next break is an all-inclusive one, but still in need of inspiration and advice, head to First Choice’s appropriately named Inspire Me page. You can find a link to this towards the bottom of the homepage. Click through and discover a range of destination guides, top tips and practical advice, such as the benefits of booking holidays early to holidaying on a budget – all written by First Choice’s team of in-house experts.

Beyond Inspire Me, you can find useful information by way of customer reviews. When you click through to a hotel or resort, to the right of its name you’ll see a TripAdvisor Traveller Rating. Click on the link below it and you’ll be directed to TripAdvisor, where you can read helpful and honest reviews.

Book with a protected operator

You’re in safe hands when it comes to First Choice. It’s a member of ABTA (the Association of British Travel Agents), which offers you security should something go wrong with your holiday. Its code of conduct, which all members agree to, also guarantees high standards. For example, among other requirements, members have to respond to a complaint within 28 days and resolve it swiftly. If members fail to obey the code of conduct, ABTA will investigate and look at ways of settling disputes.

Additionally, all all-inclusive holidays that include flights are ATOL-protected. Simply put, the government-backed scheme covers you financially, providing further peace of mind. Do note, however, that if you just book a hotel through First Choice, you won’t be covered by ATOL, as it only relates to packages with flights.

First Choice voucher codes for best-selling products and services

Their aim is for customers to enjoy every trip, without breaking the bank. To use a First Choice voucher code from Quidco, simply sign in to your Quidco account and click the ‘Get Deal’ button next to the offer you want. You’ll be taken through to First Choice where you can book your holiday. Just check your First Choice discount code has been applied at checkout and you’re all set. 

Using First Choice cashback

Make sure you’re getting the most for your money and use our First Choice cashback code. Just click on the ‘Get cashback’ button to go through to the First Choice site. Shop as usual and once we’ve verified your purchase, we’ll track and process your cashback before sending it into your Quidco account.

First Choice Customer Service, Booking & Refunds

The First Choice manage-my-booking option enables you to check the flight details, choose flight seats, upgrade luggage allowances, or submit your passport information and check-in ahead of time. In case you encounter challenges in confirming or changing your bookings, you can always call the First Choice Holidays contact number directly (0203 451 2720) for assistance.  

First Choice app and app-only deals

You can also use the MyFirstChoice app to manage all your holiday admin if you booked through First Choice directly. It’s a great tool for arranging holidays, booking flights, checking in, and contacting the travel company from anywhere. When you download the MyFirstChoice Holiday app, you’ll also have access to a much wider range of exclusive app-only First Choice voucher codes, helping to make getting away more affordable.

5 ways to make the most of your cashback with First Choice

So, that’s First Choice in a nutshell. Now let’s look at some top ways in which you can earn cashback on an all-inclusive holiday to a destination of your choice.

Be organised and plan ahead

From very welcome low deposits and having more budget-friendly deals to choose from, to securing limited free kids’ places for your destination – and having the option of spreading your payments over a longer period of time – booking in advance with First Choice makes a lot of sense.

Head to the deals page to see offers for 2019 and beyond or check out the discount codes page for added savings. The more organised you are, the more value you’ll get for your money. You can also earn cashback, too – just follow one of the links on this page. Do note that using discount codes could invalidate the cashback offer, so please check First Choice’s T&Cs.

Book a classic beach break

You can’t beat an all-inclusive beach break – it’s the ultimate way to unwind, indulge and escape everyday life. With First Choice covering a range of destinations across the globe, there are no shortage of idyllic deals to choose from, all year round. Escape to Jamaica for some winter sun, book a holiday in Greece for the summer or fly to Mauritius in the spring. As a starting point, head to First Choice’s beach holidays page, which you’ll find under ‘holiday types’.

Sign up to excursions

As with booking an all-inclusive holiday in advance, it’s also beneficial to plan any excursions you’re eager to go on ahead of flying out to your destination. That way, once you’re there, you can simply turn up and enjoy whatever it is you’ve signed yourself up to. It certainly beats having to sort out all the boring logistics in the moment, which always eats into your valuable holiday time, after all.

First Choice’s excursion page lets you find and sign up to experiences based on where you’re holidaying. Do note, however, that First Choice is an agent here – when you book an excursion, the deal is between yourself and the service provider, and not with First Choice.

Stay in an all-inclusive resort

If you’re after an all-inclusive experience where everything you could possibly want is within easy reach, day and night, you can’t go wrong with booking a resort through First Choice. Significantly larger than hotels, resorts tend to offer more on-site activities, entertainment, food and drink options.

What kind of resort you end up with depends on the type of holiday you’re after. If it’s a family break, you may want a resort that knows how to keep kids busy. If you’re travelling as a couple, luxury facilities and increased privacy might be more up your street.

Splash about

For a holiday experience with a watery theme, consider First Choice’s SplashWorld offering. Along with the usual all-inclusive perks, as part of your unique package you’ll also receive unlimited access to either the hotel’s own waterpark or one that’s nearby – either close enough to walk or a short shuttle ride away.
Whether you’re holidaying with toddlers or teens, the waterparks have plenty of age-appropriate experiences to choose from, including small play pools for little ones, regular sized pools for older kids and adults, and all sorts of slides and heart pumping rides for everyone.

Booking with First Choice

If you’re new to First Choice, chances are you’ll have a few questions on your mind. We’ve put together some answers to the most common queries below.

What kind of holidays does First Choice specialise in?

First Choice specialises exclusively in all-inclusive holidays, which sets it apart from its competitors. Whether you’re looking to book a short break, travel to the other side of the world, or find something that will please all the family, with First Choice you always know that whatever deal you select, everything is paid for in advance. This usually covers all meals, drinks and snacks, flights, and accommodation, as well as additional perks like access to certain facilities and free entertainment. Be sure to closely read the T&Cs on any deal.

What else does First choice offer?

In terms of holidays, First Choice offers quite a lot. While all deals are, of course, all-inclusive, the travel operator organises packages based on destinations, deals, holiday types and according to its own collections (e.g. Holiday Villages, SplashWorld Holidays and Premier Holidays).

Destinations is self-explanatory. Deals include last-minute offers, short break bargains, and so on. Holiday types, meanwhile, lets you narrow down your search based on what kind of holiday you’re after, whether it’s a beach break, activity-packed vacation or a spa-themed trip.

How easy is it to book a holiday through First Choice?

Really easy. A simple search will return a list of relevant results, which you can narrow down using filters like rating, facilities and price. Click continue on any of the deals for more information, including useful detail on luggage allowance, guest rooms, transfers from airport to hotel and what facilities you can access.

If you’re happy, you’ll be directed to a summary page, after which you can book in your holiday. The form filling is fairly standard and easy to follow – there’s even a handy airplane-themed progress bar at the bottom so you can see how much headway you’ve made.

How do I pay for my First Choice holiday?

You’ll be pleased to know that you only need to pay a deposit for each holidaymaker to secure your deal. The remainder of the balance will need to be paid 12 weeks before you leave. However, if you prefer to pay in advance, you are very welcome to do so.

In some instances, you will be able to put down a partial deposit. If you opt to do this, you will be able to pay off the rest of the deposit eight weeks later. It’s important to be aware that if you’re browsing for a last-minute deal or looking to go on holiday with less than 12 weeks to go before departure, a full payment will be required.

Can I make changes or cancel my booking?

Yes. When you book online through First Choice, you’ll be able to make changes via your customer account or the ‘manage my booking’ service. Through these portals you can upgrade your room, change hotels, modify any extras you might have added and, among other things, add or remove passengers. Be aware that changes might incur a cost – see your booking details for more.

With regards to making a cancellation, you can do this through your online customer account or the ‘manage my booking’ service. There is a charge for this, with rates depending on a number of factors, including how close you cancel to the travel date and what airline you were scheduled to fly with. Also, please be aware that changing or cancelling your booking may invalidate your cashback.

More cashback deals with brands like First Choice

If you’re not interested in an all-inclusive holiday this time around, or are looking to book just flights or a hotel, you can still earn cashback with other well-known brands, including Expedia, lastminute.com and LateRooms.com.


Even though we do our best to keep the information on this page up-to-date, it may be out of date from time to time.