Over six-decades strong, Fred Perry remains one of the few brands that has true iconic product - the Fred Perry Shirt. An instantly recognisable logo - the Laurel Wreath. Authentic heritage - within sports and music history. And a tribal following – Fred Perry aficionados remain so dedicated that Laurel Wreath tattoos have become part of our culture.
The Laurel Wreath is worn today as a badge of honour, adopted by people wanting to
associate themselves with the brand and disassociate themselves from the mainstream.