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Fudge celebrates the people who refuse to be labelled or ‘boxed in’ to one job, one lifestyle, one set of friends and one hairstyle. we’re for people who want to turn heads, make a statement and defy expectations.
We show people with a bold sense of individual style in all their authentic glory – brimming with confidence – as they turn heads on the street, in the office, at parties…
In every shot, the hairstyle seperates our individual from the crowd.