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About GAP

Gap’s all-American casual style is a wardrobe staple for millions of shoppers. It's the go-to store for simple essentials and signature pieces with a great balance of quality and value. And now you can earn cashback every time you shop with Gap. Click the cashback links on this page to get started!

Last updated Jul. 31, 2022
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    Helpful Information

    Shopping GAP

    With a huge range of men's, women's and children's clothing available, Gap is perfect for filling out or refreshing your wardrobe or kitting out your little ones. When you shop through Quidco we'll calculate and pay your cashback automatically, so you can rely on earning money back on eligible purchases. It's that simple!

    Why shop with Gap?

    Gap Inc. has been on the scene since 1969 when it opened its first store in San Francisco. If you're wondering about the name, it refers to the 'generation gap' – the brand started out focused on younger shoppers. Its early mission was simple: to revolutionise denim shopping by selling the full range of Levi's products, stocked in large volumes and arranged by size. Its founders Doris and Don Fisher had no idea how successful it would become.

    A few years after launching, Gap branched out into making its own jeans and began its journey from a Levi's reseller to a major force in branded fashion. In 1986 it added Gap Kids with the first store in California, and the following year Gap arrived in the UK, choosing London's Oxford Street as the site of its first store outside the US.

    Today Gap’s iconic own-brand clothing sells through almost 2,000 stores around the world and online shops in scores of countries. As well as Gap Kids and Baby Gap, Gap Inc. also owns other brands Banana Republic, Old Navy, Athleta and Intermix.

    Masters of denim: shop GAP jeans

    When it comes to denim, Gap is king. It's one of the go-to shops for jeans in the UK. Whether you're looking for men’s, women’s, and kids' denim, there really is a perfect pair of jeans for everyone thanks to an excellent range of cuts and sizes.

    Women can pick from styles like classic skinny or straight; high-rise or low-rise; long or short leg; slimming, sculpting or curvy. Men can choose skinny, straight, athletic, stretch or no-stretch. For a retro look, discover the 1969 range, which – as you've probably noticed – namechecks the year Gap was founded. For totally up-to-date styles check the 'Edit' and 'New Arrivals' sections under the Women menu.

    Classic wardrobe staples

    Iconic apparel with a modern, youthful feel is Gap’s mainstay. So if you need a root-and-branch wardrobe refresh, shop for new takes on all-time classics. Grab an essential Gap hoodie, or invest in some crisp, clean-fitting tees in a range of colours and designs – the great thing about essentials is they don't go out of fashion, and with Gap's focus on quality you're likely to be wearing them for years to come. Head to the Gap website to explore the entire range of t-shirts, trousers, jumpers and coats. From timeless numbers to the latest fashion, completing your look is in the bag.

    GAP Kids

    Shopping online for the whole family? When all your wardrobes need an update, Gap is a one-stop-shop for everyone in your home. Browse the ranges for men and women, boys and girls. For mums-to-be, Gap has an excellent range of maternity wear that is exclusive to the online store.

    Once baby has arrived, Baby Gap UK has everything you need, from all-in-ones for newborns to cute tops and dresses for two-year-olds. As they grow, Gap grows with them – switch to the Gap Kids UK brand for gear that suits rough-and-tumble toddlers, hard-to-please teenagers and everything in between. On the site you'll see kids' clothing broken down by Baby, Toddler, Boys and Girls, so it's super-easy to find what you need.

    Sizes, fits and collections for everyone

    One of the best things about shopping online with Gap is that you can shop by fit as well as range. Men's and women's jeans pages start with clear, helpful images that show you how each fit looks; and you can filter any product range by specific size or special collection.

    The women’s range includes Gap Petite and Gap Tall, while most items go into plus sizes (up to a UK size 24) and some come in a ‘curve’ fit. The online-only maternity range also has a huge variety of sizes and fits. If you have any questions about Gap sizes, check the handy size charts, which you'll find under the Customer Support menu.

    Take advantage of the GAP outlet and sales

    You’re on Quidco, so it’s likely you’re an experienced money saver. You’ll be glad to know shopping the GAP outlet and sales are another fruitful way to save your pennies and your pounds when shopping quality clothing. 

    The GAP outlet works via an email sign up. The brand will frequently send you deals and discounts on the latest trends and clothing. By all means, sign up the outlet email. But if you do see something in your inbox you like, be sure to return to Quidco to get cashback on top of your discounted items. This way, you can earn money back while you’re saving on the outlet. Double win.

    The GAP sale, on the other hand, runs throughout the year but there are certain times of the year when it’s extra juicy. The beginning and end of seasons are well-known to be good times for grabbing a bargain. For example, in the waning months of summer, you’ll find heavily reduced lighter wear, such as shorts.

    Of course, Black Friday, Cyber Monday and the January sales are smart times to shop GAP products. But you probably already knew that. What you may not have known is that you can save even more with our special Black Friday weekend and January offers. Be sure to check Quidco on these infamous dates.

    Online shopping and delivery

    Shopping online with Gap couldn’t be simpler. The site's main menus allow you to drill down into the main ranges, browsing them by category, size, occasion, theme or trend – you can even jump straight to new arrivals and sale items.

    On product pages, multi-view photos and videos of each garment show you how the item looks both on and off a model, while comprehensive size charts give you an excellent guide to Gap’s sizing. Choose your delivery option, and if something’s not quite right, enjoy free returns or return to your nearest Gap store. And if you run into any problems while shopping or after receiving your purchases, Gap’s UK-based customer services team is available by email, on the phone or via live chat through the website.

    5 ways to make the most of your Gap cashback

    Are you looking for some inspiration on how to earn your cashback with Gap? Then keep on reading!

    1. Pick a classic daytime look

    Everybody wants to nail their 'night out' look, but building a wardrobe is about more than show-stopping outfits. It's also about defining how you want to look at work and on relaxed weekend days. Slim-fitting smart casual or loose and laid back? Classic or modern? Whatever your style and whatever the season, Gap's range of basic tops, trousers, dresses and accessories allows you to pick a daytime look and make it your own.

    Team dresses with cardigans or chinos with casual shirts; dress down with a sweatshirt or smarten up with a jacket. Set it all off with a winter scarf or a stylish bag, from classic leather handbags to men’s weekender duffle bags.

    2. Find your perfect undies

    Gap's focus on simplicity, style and quality extends to its underwear range too, with a brilliant range of boxers, knickers, socks, tights and bras. GapBody has a huge range of undies, intimates, lounge wear and sleep wear for women, including mix-and-match underwear and core essentials. The Breathe Shop includes simple, cotton bras and knickers for women, while Dreamwell and Forever Favourite is all about pyjamas and night shirts.

    There’s a great range of maternity and nursing undies too. For guys, there's a selection of loose boxers and stretchy boxer briefs, including moisture-wicking 'no-sweat' versions that are ideal for workouts.

    3. Revamp your workout wardrobe

    Getting out to the gym or going for a run is a whole load easier when your workout gear looks good and performs well. Gap activewear includes leggings and capris, joggers, t-shirts, tracksuits, jackets and hoodies – so whether you need lightweight outerwear for your warm-up or flexible, moisture-wicking fabrics for high-intensity activity, you'll find it all here.

    You can search the Gap Fit range of sportswear by activity, by category or by division (men’s, women’s, girls’, boys’ or maternity). And as usual, you can also jump straight to new arrivals and sale items. Do check terms and conditions before buying sale items, as some might not be eligible for cashback.

    4. Holiday in style

    Doesn't matter whether you're vacationing or staycationing – if you’re lucky enough to have a holiday on the horizon, you’ll want to update your wardrobe. Gap's online store is packed with classic men’s, women’s and children’s summer clothes, including a great range of simple shorts and colourful t-shirts. For something a bit more on-trend, look for floaty skirts and dresses and loose-fitting jumpsuits.

    Don’t forget your swimwear – pick from sporty one-pieces and funky bikinis or board shorts and swimming trunks. Finish off your holiday shop in the Gap accessories section, adding flip-flops, hats and sunglasses to your basket. Now you’re ready to go!

    5. Give a classic new baby gift

    Looking for a gift for a new baby? Baby Gap has a great range of super-soft classic baby clothes perfect for a newborn. Choose from the First Favourites or 100% Organics ranges for simple essentials, or search the baby girl and baby boy ranges for everything from coats and shoes to hats and bibs. And don't overlook socks – Gap's baby socks have earned a reputation for staying on little feet. If you're a parent yourself, you'll already know how big a deal that is.

    If you’re feeling a bit lost, the range guide and size guides are there to help. Alternatively, choose a voucher and let the new parents buy exactly what they need. You can send Gap gift cards by post or email. Check the terms and conditions first, as gift card purchases sometimes aren't eligible for cashback.

    Shopping with Gap

    Shopping with Gap is simple, but if it's your first time you might have a few questions. We've answered some of the most common queries below, including details of delivery and returns policies.

    Can you click and collect with Gap?

    Yes. You can arrange for your Gap order to be delivered to your nearest participating store. You'll be able to select your collection store when you check out.

    Can you return Gap items you don’t want?

    You can return unwashed and unworn products by mail or to any UK Gap store location (excluding concessions and Gap Outlet stores) within 30 days of your order date. Defective items can be returned at any time. Check the Gap website for full details of the returns policy.

    Where’s my nearest Gap store?

    Use the ‘Find a store’ search tool on the website to find your nearest Gap, Gap Kids, Baby Gap or Gap Outlet, or to check where you can collect Click and Collect purchases.

    When is Gap open?

    Opening times vary from location to location. Use the Gap website's store finder to find the store you want to visit, and click on it to see store opening times and contact details. Remember, you can use the website 24/7, and earn cashback on your purchases when you shop via Quidco!

    How long does Gap delivery take?

    Standard delivery takes three to five working days, and express delivery takes two working days. If you're placing a Click and Collect order, you'll be able to see how long the order is likely to take when you check out.

    Will I need to sign for my Gap delivery?

    Yes. Somebody will need to sign for your parcel. If you can’t be at home, try having it delivered to your workplace, or use the Click and Collect service.

    Is online shopping at Gap safe and secure?

    Gap is committed to providing you with a safe and secure shopping experience. It takes several measures to protect your personal and financial details, including SSL encryption and card-specific security technologies such as Mastercard® SecureCode™ and Verified by Visa.

    How can I contact Gap customer services?

    You can contact customer services via live online chat, email, phone and post. Check the Customer Services page of the Gap website to find contact details or to start a live chat.

    More cashback deals with retailers like Gap

    Looking for more great fashion offers? Try Banana Republic, the contemporary clothing brand owned by Gap's parent company, or shop for colourful, simple styles at Boden  and cutting-edge designs at AllSaints.


    Even though we do our best to keep the information on this page up-to-date, it may be out of date from time to time.