Glasses Direct Discount Codes & Cashback 2021

Updated February 19, 2021
If you're unfamiliar with Glasses Direct, they are a global company that specialises in glasses and glasses frames for men and women. They often have tons of great online deals available as well as a wide selection of Glasses Direct discount codes and Glasses Direct promo codes that will help you save a ton.
Cashback Rates
25% cashback
for all other purchases
2.5% cashback
for purchases where a voucher code is used

50%
OFF
1 use today

Glasses Direct Discount Code: 50% off select frames over £49

Enjoy 50% off your next purchase of select frames over £49 with this Glasses Direct discount code.
50% Off
1 use today

Glasses Direct Discount Code: 50% off select frames over £49

Enjoy 50% off your next purchase of select frames over £49 with this Glasses Direct discount code.

25%
OFF
2 uses today

25% off all lenses with this Glasses Direct discount code

Get Code LENSES25
25% Off
2 uses today

25% off all lenses with this Glasses Direct discount code

70%
OFF

Lenses for 70% off when you select a boutique frame and use this Glasses Direct promo code

Get Code BTQLENS
70% Off

Lenses for 70% off when you select a boutique frame and use this Glasses Direct promo code

30%
OFF

30% off when you select a designer frame and use this Glasses Direct voucher code

Get Code BTQ30
30% Off

30% off when you select a designer frame and use this Glasses Direct voucher code

20%
OFF

20% off a single pair of glasses with this Glasses Direct promo code

Get Code TAKE20
20% Off

20% off a single pair of glasses with this Glasses Direct promo code

£49
OFF

Use this Glasses Direct discount code to take £49 off varifocal lenses with any £49 frame

Get your Glasses Direct varifocal lenses for £49 less when you choose a frame worth £49 or more. This offer excludes 2 for 1 frames.
£49 Off

Use this Glasses Direct discount code to take £49 off varifocal lenses with any £49 frame

Get your Glasses Direct varifocal lenses for £49 less when you choose a frame worth £49 or more. This offer excludes 2 for 1 frames.

20%
OFF

Glasses for 20% off when you use this Glasses Direct promo code

20% Off

Glasses for 20% off when you use this Glasses Direct promo code

15%
OFF

15% off select frames and lenses with this Glasses Direct voucher code

Enter this code at checkout and save 15% off your glasses, frames and lenses orders from Glasses Direct.
15% Off

15% off select frames and lenses with this Glasses Direct voucher code

Enter this code at checkout and save 15% off your glasses, frames and lenses orders from Glasses Direct.

2 FOR
£16

2 glasses for £16 | 2 designer pairs for £36 when you sign up for the newsletter

Sign up for an exclusive welcome offer - grab 2 pairs of glasses for £16 by entering your email.
2 for £16

2 glasses for £16 | 2 designer pairs for £36 when you sign up for the newsletter

Sign up for an exclusive welcome offer - grab 2 pairs of glasses for £16 by entering your email.

50%
OFF

50% off 2 for 1 frames with the Glasses Direct student discount

Verify your student status and knock 50% off your purchase for any 2 for 1 glasses offer.
50% Off

50% off 2 for 1 frames with the Glasses Direct student discount

Verify your student status and knock 50% off your purchase for any 2 for 1 glasses offer.

FREE
GIFT

Receive a £10 Amazon gift card when you refer a friend

Give your friends a £35 Glasses Direct discount on their first set of frames, and you'll get a £10 Amazon UK gift voucher for free!
Free Gift

Receive a £10 Amazon gift card when you refer a friend

Give your friends a £35 Glasses Direct discount on their first set of frames, and you'll get a £10 Amazon UK gift voucher for free!

20%
OFF

Winter Offers: At least 20% off with this season's discount codes and special offers

20% Off

Winter Offers: At least 20% off with this season's discount codes and special offers

FREE
LENSES

Free varifocal lenses with frames of £49 or more

Free Lenses

Free varifocal lenses with frames of £49 or more

BOGO

BOGO Free on select designer glasses frames

BOGO

BOGO Free on select designer glasses frames

FROM
£98

Ray Ban glasses starting from £98

Grab Glasses Direct sunglasses and other frames from the Ray Ban range starting at £98.
From £98

Ray Ban glasses starting from £98

Grab Glasses Direct sunglasses and other frames from the Ray Ban range starting at £98.

FREE
GIFT

Free anti-fog cloth included with all orders

Free Gift

Free anti-fog cloth included with all orders

UNDER
£50

Glasses for under £50

Under £50

Glasses for under £50

BOGO

2 for 1 frames starting at £49 in this collection

Buy one frame from £49 and get another one of the same price for free when you shop with Glasses Direct discounts.
BOGO

2 for 1 frames starting at £49 in this collection

Buy one frame from £49 and get another one of the same price for free when you shop with Glasses Direct discounts.

FREE
RETURNS

Free Returns on all glasses and lenses

Free Returns

Free Returns on all glasses and lenses

FREE
DELIVERY

Free delivery on all orders £50 or more

Free Delivery

Free delivery on all orders £50 or more

FREE
TRIAL
1 use today

Free 7-day home trial on glasses

Try up to 4 frames free for 7 days with the Glasses Direct free trial.
Free Trial
1 use today

Free 7-day home trial on glasses

Try up to 4 frames free for 7 days with the Glasses Direct free trial.
Popular Expired Glasses Direct Promo Codes
40% Off

Limited Time: Glasses Direct discount code to get 40% off your lenses and free delivery

25% Off
1 use today

25% off your order at the designer boutique using this Glasses Direct discount code

40% Off

40% off plus a free second pair with this Glasses Direct voucher code

Popular Glasses Direct Vouchers

Voucher Codes & DealsValueDiscount TypeStatus
Glasses Direct free delivery codeFree DeliveryOnline VoucherExpired
Glasses Direct 50% off lenses50% OffOnline VoucherExpired
70% off Glasses Direct discount code70% OffOnline VoucherExpired

Lenses and Coatings

Wanting to help you find your perfect glasses for much less, Glasses Direct varifocal, bifocal, and single vision lenses are designed with both durability and affordability in mind. Go for the classic clear for everyday use, BlueReflect for clearer vision while using digital devices, or one of the many Glasses Direct sunglasses options including polarized, graduated, or traditional lenses depending on your needs.

Skip the high street prices by choosing one of their great value packages: go from the basic free package or upgrade to bronze, silver, gold, or platinum for scratch-resistant coatings, antireflection, and anti-UV options. Make any package budget-friendly with their frequent Glasses Direct discounts or one of our Glasses Direct promo codes.

The Glasses Experts

Shopping for glasses online can be a challenge: between so many shapes, colours, and styles, where do you start? The advanced Glasses Direct Virtual Try-On has you covered so you can visualize your new look right from wherever you are. You may also utilize their free Home Trial service that allows you to try up to four frames for a week in the comfort of your home. Once you’ve found that perfect pair, you can shop with our Glasses Direct promotional codes or Glasses Direct vouchers to save more and receive Glasses Direct free delivery to get them even faster!

Not 100% satisfied? No problem, as they have free 30-day returns on all UK orders. For bigger savings, better choices, unmatched convenience, excellent service, and speedy delivery, look no further than Glasses Direct.

Glasses Direct Customer Service

Buying glasses online can be difficult sometimes, so if you need any help at all, feel free to reach out to their friendly customer service team during regular business hours; they are available through both email and toll-free Glasses Direct contact number so they can help with any Direct Glasses repairs, inquiries, using a Glasses Direct voucher code, or assist with any other topics you’ve been wondering about.

Glasses Direct Returns

If you are unhappy with your glasses for any reason, Glasses Direct allows you to receive a full refund or exchange with only a few easy steps. Just fill out the returns form provided with your order, package up your unwanted frames along with any additional accessories that came with it, and send them the package within 30 days of the dispatch date. Returns must be in their original condition to be eligible.

FAQs with Glasses Direct


Can you return glasses to Glasses Direct?

Yes, glasses can be returned within 90 days of the dispatch date. Glasses must be in the same condition as received with the original packaging. Visit their website or contact their Customer Service department for more details


Does Glasses Direct take offer free delivery?

Glasses Direct offers various shipping discount codes and vouchers throughout the year. Standard delivery to anywhere in the UK costs £3.95, and International shipping costs start at £7.50. Be on the lookout for exclusive deals available here at Quidco.


Does Glasses Direct have a senior discount?

No, they do not offer a seniors discount at this time. However, you can unlock incredible offers with any of our discount codes and promo codes available for Glasses Direct.