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It is currently owned by Brazilian manufacturing company Alpargatas S.A.. Inspired by Japanese zori sandals, Robert Fraser became the first to mass-produce flip-flops out of rubber. It all begins the name Havaianas is Portuguese for Hawaiians. The first pair of Havaianas was born in 1962, based on the traditional Japanese sandal Known as the Zori, whose sales are made of rice straw. The texture of Havaianas´rubber sales are like rice grains, one of the many details that make Havaianas unmistakable.