London Eye Cashback & Offers

Standing tall on the south bank of the River Thames, nothing says iconic like The Coca-Cola London Eye.

Since 2000, we’ve taken over 70 million people on a journey into London’s Skyline. From first dates to couples saying “Eye do”. School trips to DJ sets. Visits from Hollywood royalty, sports royalty and actual royalty. Our 32 capsules – one for every London borough – have seen it all over the years.

The London Eye is the most popular paid attraction in the whole of the UK. And no wonder – it’s the only view of the city that moves. Set in the heart of the London you can get up close to Big Ben, The Houses of Parliament and Buckingham palace and see as far as Windsor Castle on a clear day).

So whether you’re a London local or just visiting, go one better than looking at the iconic skyline. Come and be part of it.