Love to Dream Cashback & Offers

Hana-Lia Krawchuk, founder of Love To Dream™ & the inventor of the Newborn to Toddler Sleep system™, knows that necessity really is the mother of invention.

Love To Dream is a real Australian success story. The journey began in 2008 when Hana gave birth to a beautiful baby boy, Elijah. Like many new parents Hana & her husband faced significant challenges in getting their newborn son to sleep. Challenges that lead to 18 months of sleepless nights, & hundreds of dollars spent on products that promised to restore the family’s sleep. Nothing worked.

Trial-and-error & a mother’s intuition lead Hana to her first real glimpse of a solution: Elijah seemed to sleep better with his arms UP, rather than wrapped against his body as she, like most new mothers, had been taught to do.

Reading & research seemed to confirm it - medical science suggests that babies really can sleep better if they have access to their hands for self-soothing. Using her skills as an experienced fashion designer, Hana spent many hours, days & weeks refining, simplifying, sampling & resampling the very first version of the signature Swaddle UP.

By the following year, Swaddle UP™ hit the stores of Sydney. Two weeks later it had sold out.

The Love To Dream story had begun.