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Now, toddlers and preschoolers love building things with our classic Magformers geometric shapes as much as any bigger kids. But when we showed them a magnetic ball with a face and ears... that’s when the fun really started! And that’s when Stick-O was born.

Just like Magformers, Stick-O has a brilliant design feature - rotating magnets. Yes, the strong little magnets safely sealed in every piece spin around, so they ALWAYS connect. And that makes model building super-easy.

Then we pushed this unique feature even further. We put the magnets inside thick rods, larger spheres, soft, rounded pieces, accessories, feet...in fact, a whole host of fun shapes in tactile designs. Then we added themes and WOW!...

Our designers just loved working on Stick-O because they’re big kids at heart! And they got really creative. The Cooking Set with ice cream cones and eggshells, is perfect for the baby baker. And the Forest Friends Set makes supercute animals.

Wheels always work well and the City Set makes pull back-and-go cars and planes, while basic sets contain simple shapes and allow kids to use their own imagination.

With Stick-O, there really is wonder and joy to be discovered from a toy that will last a lifetime in your family.