MCM UK offers & cashback

8% cashback

MCM UK offers & cashback

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8% cashback

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More about MCM UK

THE BIRTHPLACE

 

• MCM stands for Modern Creation München
• MCM was founded in 1976 in Munich, Germany
• MCM grew with a cultural renaissance during the 1970s in Munich
• Munich in the 1970’s was considered the home of the global jet-set
• Munich in the 1970’s continues to inspire the glamorous, rebellious and innovative spirit of MCM to the present day

 

THE EXCELLENCE

 

• MCM prides itself on using the finest quality leathers and materials
• MCM’s craft is rooted in its heritage of excellence in luggage
• MCM products are now designed and manufactured in Italy, Germany and Korea
• MCM manufactures superior quality bags and accessories that are stylish, functional and innovative in both material and design


BRAND IDENTITY

 

LOGO

 

• The MCM Logo has come to represent unparalleled craftsmanship
• The letters MCM represent the date 1900 in Roman numerals
• The 1900’s were considered the start of ‘age of travel’
• The MCM spirit is about the continuation of the age of travel in the jet set of the 1970s and the global nomads of the modern day
• The MCM laurel wreath is a symbol of achievement with honor – a symbol of tradition and ambition for progress
• The MCM diamond pattern used in the monogram is borrowed from an ancient French playing card, symbolizing value, strength, and the respect for tradition

 

MONOGRAM & BRASS PLATE

 

• Cognac Visetos is MCM’s heritage monogram material
• Brass plate insignia is found on all heritage collection bags, and most products
• Each brass plate is identified by a unique number at the bottom
• All four screws around the brass plate are placed facing inwards towards the logo


LIFESTYLE

 

THE ATTITUDE

 

• MCM customers are cosmopolitan professionals who appreciate the essence of luxury
• Seek quality products without compromise in functionality or style
• Confident, independent and sophisticated connoisseurs who are curious for the new, and strive for perfection
• MCM evokes timeless luxury through unconventional creativity, rebellious designs and unexpected styles

 

THE QUALITY

 

• It’s roots lie in the respected artisan skills of German craftsmanship
• MCM’s concept and vision are constantly being redefined by modern lifestyle and by the pragmatic needs of its future customers
• MCM is renowned for excellence in European craftsmanship, owing to a heritage of mastery and refinery in workmanship design, leading strong trends with unconventionally stylish designs