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MUA Makeup Academy is the go-to brand for on trend, affordable and high quality makeup. Our in-house makeup expertise and passion means we strive to deliver the hottest and most exciting products for the ultimate beauty devotee, all of which are cruelty free and 100% vegan. Innovation, integrity & respect guide MUA in everything we do. MUA’s passion is to innovate and bring new trends and makeup ideas from around the world and we believe that makeup should be affordable for all, which is why we promise to never charge more than we need to – all products are under £10! Our promise to always be cruelty free (meaning products are never tested on animals) and from 2019 100% vegan (meaning no animal derived ingredients are used in the making of our items) is key to our brand values. We share all we know to enable our audience to create their very own look with a diverse range of great products that cater to all skin types and occasions as we truly believe that Makeup Unites All.