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Launched in 2018, Ninety Percent was born out of this revolutionary caring spirit with a model that is based on sharing and 360-degree empowerment. To this end, we share 90% of our distributed profits between charitable causes and those who make our collection happen. Then we invite you to vote for your chosen cause using the unique code found in your garment’s care label.
At Ninety Percent, we do pared-back, luxury basics to elevate the every day. We’re talking well-cut organic cotton sweats, detail-driven jersey staples and beautifully crafted knits from organic merino. These are clothes built to last, and love. We don’t believe in short-lived trends and hope that once you have finished with your Ninety Percent garment you’ll pass it on for somebody else to love, too.