Play to win
for all purchases
We are a small London based company that are simply passionate about curly hair. We understand that curly hair is fragile and needs special care.
All our styling products are packed with natural nourishing ingredients that penetrate and hydrate the hair, bringing curls back to life.
All items are tested on our own curls (not animals) and we are confident that our products deliver gorgeous, happy, bouncy curls. Every time.
Curly girl and founder of Only Curls, Lizzie Carter, started the brand with the goal to inspire others to embrace their natural curls.
She began packing orders at her kitchen table in 2016, and has her lovely curly customers to thank for helping the business grow to where it is today.