First and foremost our roots lie in hairdressing. Our two leading men - Paul 'Percy' Percival and Adam Reed have spent decades jet-setting across the globe tending to A-list locks at catwalk shows, magazine and music shoots and VIP special requests. They take their work very seriously, themselves less so!
for all purchases
After opening two celebrated central London Salons, they combined all their knowledge and experience to create a range of products which really, truly work. Our innovative products are International multi-award winners and are rapidly developing a cult following for the results they bring to all hair types.
Setting their sights on transforming hair (one head at a time!), you'll see them regularly featured on UK shows such as This Morning, with other recent credits including being invited to be the official haircare team for the X-Factor and Britain's Got Talent.