From organic baby clothes to smart children's coats that cleverly adapt to any weather. Polarn O. Pyret of Sweden have been making smart, functional and colourful clothes for babies and children since 1976.

Letting children be children is our philosophy - so look out for kids clothes that can handle a stain busting hot wash, baby clothes that expand or roll down for growing room and quality Scandinavian clothes with distinctive prints and patterns that can be handed down from brother to sister