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PowerAware AB was started to increase our electricity awareness - and thereby reduce our electricity consumption.
This vision was researched and resulted in a technology that makes the current visible to the naked eye. Research showed that when we see the current in real time, an electrical awareness is created in us - and this is where real behavioral change begins. We have been featured in TIME magazine as one of the top 50 best inventions.

Today, we sell brilliant charging cables that contain all certifications that ensure quality, environmental impact and sustainability, and will soon expand the range to branch boxes and other smart products that help us create a higher electricity awareness in everyday life.