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Pretty Green is a British clothing label founded and designed by Liam Gallagher.
There are two distinct men's collections; the Green Label is a focussed casual range, dedicated to providing quality everyday signature pieces and the Black Label offers classic British tailoring, using fine fabrics with an innovative attention to detail.
He was voted 'The Greatest Front Man of All Time' by Q magazine earlier in 2010 but Liam Gallagher's no longer merely an iconic rock star; his menswear label has clobbered naysayers with its first three collections.
Hard-to-please London fashionistas are reported to be 'pleasantly surprised' indeed some 'very impressed'.
Moreover, customers have voted with their wallets on Pretty Green's combination of high production values and classic looks spun with street-style acumen.
Paul Weller, himself a style icon to more than one generation, wore a Pretty Green suit onstage during five night, sold out concerts at the Royal Albert Hall last year.
And, after a tremendously successful debut year, Pretty Green received the Drapers 2010 Menswear Brand of the Year Award.