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We believe great tech shouldn’t cost us the Earth.

Consumer electronics is one of the world’s most polluting industries. That’s because it’s a linear system: Buy, upgrade, bin. Buy, upgrade, bin. It’s a vicious cycle that generates 50 million tonnes of e-waste every year.

Millions of mobiles end up going to waste every year, either abandoned in drawers or lying in landfills and all those devices have taken precious earthly materials to make, at great cost to the environment and local communities, not to mention creating a vast carbon footprint.