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Studio10 is a fresh approach - grown-up beauty: pro age, minimalist, skincare-makeup and pro fixes uniquely formulated for mature skin.

Along with its pro age revolution to reframe the misguided notion and negative social constructs of middle age that diminish our worth, beauty and confidence.
 Only together can redefine the narrative and change the way we talk, think and feel about ageing.

Founder Grace Fodor says:

"I want to celebrate my age, wear it proudly and feel truly confident. To be represented in advertising by the very brands trying to talk to us. And as for products, they need to be designed with me in mind.”

I'm passionate about redefining beauty for women as they age, and redefining age. Standing up to be the pro-age, pro-beauty voice that gives us the recognition we all deserve. To stand united and challenge these outdated misconceptions of middle age that leave us feeling invisible, undervalued and unattractive.

When we let them have power, they destroy our confidence and rob us of our beauty and dreams. Let's do it for ourselves. And let's inspire the next generation to stamp out ageism once and for all. It's time to be seen and be heard."

Beauty doesn't just belong to youth; it's ageless.