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Supereight was formed late 2014 but didn’t start trading until mid-2015 as Nick and I were in the process of wrapping up our previous commitments in the wholesale and distribution side of the skateboard industry. It is crazy to think that between us we have been working in the skateboard industry now for a combined 42 years… I am not sure how I feel about that other than, well, “old”!
Skateboarding is a big part of our lives, Nick has been skateboarding since November 1989 at which time he was 12 years old and living in Bahrain, I guess there isn’t much else to do in the sweltering desert. I, however, was later to the party, I had messed around on friends and older brothers boards when younger and I had a “toy” board when I was young, but I didn’t get my first actual skateboard until 1995 when I was 15 years old. For both of us the decision to take an interest in skateboarding, at a time when no one was doing it and there were almost no skateparks in the UK, set in motion a long journey that, unknown to us as children, would shape our entire careers and lives.
Fast forward a couple of decades and here we are sat in the Supereight office, still working in skateboarding after all these years and very much thankful for it. Skateboarding is now (almost) a legitimately recognised sport and every village and market town seems to have an incredible skate park. As skateboarding grew, we both worked in the wholesale side of the industry, which involved bringing in brands from the US (mainly) and selling them to the UK skate stores. We managed brands such as Adio Footwear, DVS Shoes, Lakai Shoes, Neff Headwear, Girl and Chocolate skateboards to name just a few. To make a living doing something you truly love is a dream come true and over the years we had the privilege to work with and meet some incredible people both in the UK, USA and the rest of the world.