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The DA Group

More about The DA Group

The DA Group (DA) is a family-run company born out of its founders’ own personal weight loss success. It all began when Katie Thomas decided to devise her own weight management plan. She’d been unable to find anything that worked for her in the crowded weight loss market. Katie was desperate for an approach that would put her back in control of her weight without making her tired and hungry, or interfering too much with her busy life.

Anxiety and depression following some very challenging life events had caused Katie’s weight to rise over several years, exacerbated by pregnancy and the medication she was given for her anxiety. She needed a diet that would deliver great results and fit in with her demanding life- juggling work and looking after three young children.

Working with her dad Tony, a chemist, Katie devised an effective, easy to follow slimming plan and a range of natural supplements to support her on her new diet. The plan was designed to help her reach her target body weight while getting all the nutrition she needed. Katie easily achieved a healthy 2 stone weight loss, going from 11 to 9 stone, and her success inspired other family members to try the diet too.

All the DA founders have experienced weight challenges, and all have lost weight on the now bestselling “Advanced” diet program. Katie’s mum Emma had gained weight due to menopause and an underactive thyroid, and Tony had experienced slow but steady creeping weight gain over five years. For Katie’s husband Shaun, the underlying cause was a condition in his legs called compartment syndrome, which brought his career as an aircraft technician in the Army to an end.

By combining the supplements with the easy, accessible eating plan, Shaun lost 5 stone, going from 20 stone to 15 stone and Tony lost 3.5 stone. Emma achieved her target 5 stone weight loss, going from a size 24 to a size 14-16.

Keen to help others share their success, the family founded The DA Group, which in its infancy was called Drop Away. The company rebranded officially to The DA Group in 2019, a homage to its members who fondly called them DA. The DA Group reflects its widening range of products, which now go beyond weight management to cover other beauty and wellbeing needs.

The DA Group remains committed to helping people lose weight because its founders know what it’s like to feel unhappy with your body, and they also know the joy that can come from achieving a healthy weight. They draw on their personal success with the DA weight loss plans to help them deliver daily support to dieters via the phone, email, and website. They have also created several VIP Facebook groups in which they and other DA dieters share support, tips, recipe ideas and more.

If you’re looking for a diet that will help you achieve your target weight all whilst feeling full, energetic, and free to enjoy life, you’ve come to the right place. The DA Group are here to help you succeed, every step of the way.