We believe in the bicycle. It’s a health tool, a transportation answer, and a sport. It can be family-centric and cycling is damn good fun too.

Our society is facing particular challenges in regards to health and transportation. Already significant congestion costs and traffic volumes are set to grow, all whilst the world’s oil runs out. Add to that our declining health as a nation and you can’t help but think that perhaps, just perhaps, the simple bicycle can be seen as part of the solution.

It’s that mentality that drives us to see cycle use increase; to support & increase the footprint of cycling.

We are four stores. We are a website. We stock over 500 brands. We have trained and qualified mechanics. We support aspiring cyclists. We support the community. We price match if you find kit cheaper. We take returns back a year after you bought them. We are trusted.

…we believe in the bicycle.