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U Beauty is here to change your skin — and your life. Our philosophy, and the science behind our brand, is groundbreaking. We believe good skin empowers you, and everyone deserves good skin. Exhausted by an excess of cosmetic confusion (and a time-consuming 13-step daily routine), founder Tina Craig (aka BagSnob) knew there had to be a smarter way. With a focus on clean, sustainably-made, high-performance formulas as effective as they are easy to use, and innovative, patent-pending technology, U Beauty is clinically proven to brighten, tighten, resurface, renew, equalize and defend the skin with rapid results, while preventing irritation, all in one streamlined step. A simplified skincare routine that eliminates the chaos and offers superior benefits: The future starts now.