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More about Vieve

From starting her career as a makeup artist on counter to becoming a digital content creator through to founding VIEVE, every step of Jamie Genevieve’s artistry journey has been grounded in an authentic and genuine connection with her community.

VIEVE was created with everyone in mind: from the expert artist creating camera-ready looks to the everyday makeup lover who doesn’t miss a beat when it comes to the latest trends, right through to the novice starting out their journey and needs a helping hand. We encourage everyone to discover beauty on their own terms, using VIEVE to express their individuality, their personality, and their passion through makeup.

Each product is high-performance with expertly crafted formulas which are innovative and inclusive. VIEVE not only has the products but the tips, tricks and techniques to achieve any look, from the everyday to the experimental.

At the heart of VIEVE is our community. They inspire everything we do. The looks they create on social media spark campaign ideas, their burning requests for new launches mould our product innovation and their continuous support and encouragement of each other, and of the brand, motivate us daily.

VIEVE is proudly 100% vegan and cruelty free.